Lynda Murray Vice President Marketing

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Lynda joined Humpty Dumpty in October 1998 and proceeded to initiate the most pervasive brand identity overhaul in the company's history. Based on extensive consumer research, she succeeded in revitalizing the Humpty Dumpty brand with consumers, retailers and employees alike. On all levels, she has been a driving force in shaping the business and her "Go for More" strategy now infuses the brand with new energy and the company with a strategic vision.

Upon graduating with a major in Marketing in 1988, Lynda continued her education with the Institute of Canadian Advertising where she received her certified Practitioner designation. Prior to joining the Humpty Dumpty team, Lynda worked for several national marketing communications firms where she gained a wealth of experience developing marketing strategies, overseeing successful product launches and managing successful creative campaigns for a multitude of consumer products companies.

Lynda brings outstanding business acumen and tremendous consumer insight to our executive team coupled with a passionate commitment to building the Humpty Dumpty brand.

Ivan began his career in 1973 as a sales representative based in Kentville, Nova Scotia. His hard work and commitment paid dividends as he rose through the ranks to become first a Sales Supervisor and then a Regional Sales Manager in 1987 with responsibility for much of the Atlantic Region.

In 1993, Ivan was ready for a new challenge, so he accepted the position of Sales Manager for Atlantic Canada with Small Fry where he quickly established himself as a natural leader. In 1996, he was promoted to Vice President and General Manager for Atlantic Canada. Under his guidance, Humpty Dumpty enjoys perennial success as a market leader.

Eric Puim Vice President & General Manager New England Division

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In 2001 Eric was appointed Vice President of Retail Brands, managing the company's impressive portfolio of private label customers. Then in early 2002 Eric was promoted to Vice President and General Manager of the New England Division with the mandate to expand the base of business that had been established from the Company's January 2000 acquisition of Humpty Dumpty in the tri-state area of New England. With the ability to cultivate customer relationships and his extensive industry experience, Eric is well-positioned to capitalize on the tremendous growth opportunities in the US market.