Media Coverage

April 10, 2004
When chips are down

By Dick Loek - Toronto Star

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January 1, 2004
All The King's Horses...

By Sarah Scott - National Post

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May 20, 2003
Humpty Dumpty posts loss, Higher frying oil costs hit bottom line in quarter, but CEO sees price spike as short term
By Richard Blackwell - Globe and Mail
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February 6, 2003
Humpty Dumpty Snack Foods Inc. Brampton, Ontario - Recycling, Recovering and Refreshing
By Industrial Research Assistance Program (IRAP)
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March 29, 2001
Salty Snacks Deliver Sweet Returns

Some salty snacks--of the healthy and decadent varieties--showed dollar sales increases of more than 50% last year...
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February 26, 2001
The Egg Man Cometh

Humpty Dumpty returns to TV with a new look, new attitude and a whole lot of muscle
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February 9, 2001
Humpty Dumpty gets U.S. boost

By Ron DeRuyter
Record Staff
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March 1, 2001
Humpty's Back and Riding High

By Ron DeRuyter
Record Staff
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October 23, 2000
Humpty Dumpty scales marketing wall
Chip maker boosts marketing support in bid for bigger share of the bag

From Strategy Magazine
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Familiar Face Returns To Chip Firm's Packaging
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Small Fry Snacks Foods Puts Humpty Dumpty Back Together Again
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April 1999
How Small Fry Put Humpty Back On The Wall
Chip maker hopes its icon will revitalize the Humpty Dumpty brand

From Food In Canada
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